Through my services, I augment the voice of small farmers and food artisans and give them more power in the multi-billion-dollar produce industry. I connect the people behind growing the food with those eating it through seed-to-mouth education. In this way, I build loyal, informed buyers and shoppers who see themselves as working together cooperatively to build beneficial, equitable and regenerative agricultural systems. I am uniquely qualified with experience in every aspect of the global supply chain as well as in the culinary world, where everyday people buy, cook and eat food. As a result, I market in a multidimensional way.
Crespo Organic
WEBSITE
Full design and development of custom mango brand website with focus on function, beauty, consumer and industry education and lead generation.
Covilli Brand Organics
Interactive Educational PDF
Full design and development of custom mango brand website with focus on function, beauty, consumer and industry education, and lead generation.
Roots Medicinals
LOGO & BRANDING
Full logo and brand identity design with custom art design. Original art work by Jennifer Manning.
La Colline Organics
Brand Art Design
Brand Identity through custom art design and marketing implementation on over 15 organic produce items. Original art work by Jennifer Manning.
Covilli Brand Organics
INFOGRAPHICS/SOCIAL MEDIA EDUCATORS
Design and execution of educational infographics for use on social media, covering various marketing topics and educational goals.
Under the Mango Tree
BLOG
Full design and development of custom mango blog, geared toward consumers and industry stakeholders, offering news and information on all things mango.
Earls Organic
CO-branding
Design and execution for co-branding efforts between Crespo Organic and Earls.
Crespo Organics
KICK IT with Crespo!
Design (including custom logo) development and year-round execution of mango campaign, aimed at getting kids in the kitchen – eating and cooking with organic fruits and vegetables.
Crespo Organic
SUMMER MANGO MANIA
Design, (including custom logo) development and seasonal execution of mango campaign, aimed at upping buyer purchases and consumer consumption at the peak of the Mexican season. Supported by POP materials and in-store culinary events.
Crespo Organic
Infographic/Social Media Educators
Design and execution of educational infographics for use on social media, covering various consumer educational goals.
Coliman Organic Bananas
Press Release & Copywriting
Full logo and brand identity design with custom art design. Original art work by Jennifer Manning.
La Colline Organics
Recipe Templates
Recipe template design and execution, including original food photography for social media channels
RCF Distributors
Educational Poster
Custom design and execution, including original photography, for a coveted specialty varietal of mango that the company distributes.
Spinaca Farms
Interactive Online Pricelists
Design and function for daily changing pricelist directed toward clients’ produce buyer. Ease of behind the scenes execution was top priority.
Corvill Brand Organics
BLOG WRITING
Custom writing for company blog with an objective to educate consumers and the produce industry on the company’s history, identity, mission and success.
Coliman Organic Bananas
Single & Multi Topic Newsletter
Design and execution of company’s weekly newsletters tailored towards produce buyers and the general produce industry.
Earls Organic
Brand guide
Created brand standards and style guide with a focus on colors and logo usage for co-branding efforts between Earl’s and Crespo.
Covilli Brand Organics
Fact Sheet
Design and copy for a short succinct fact sheet featuring one of the company’s most important fair-trade impact projects.
Crespo Organics
Commodity Education
Continued and year-round consumer education on all commodity topics of interest concerning mangoes. Supported virtually as well as in-store.
Marketing | My Herbal Roots