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Through my services, I augment the voice of small farmers and food artisans and give them more power in the multi-billion-dollar produce industry. I connect the people behind growing the food with those eating it through seed-to-mouth education. In this way, I build loyal, informed buyers and shoppers who see themselves as working together cooperatively to build beneficial, equitable and regenerative agricultural systems. I am uniquely qualified with experience in every aspect of the global supply chain as well as in the culinary world, where everyday people buy, cook and eat food. As a result, I market in a multidimensional way.

Crespo Organic

WEBSITE

Full design and development of custom mango brand website with focus on function, beauty, consumer and industry education and lead generation.

 

 

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Covilli Brand Organics

Interactive Educational PDF

Full design and development of custom mango brand website with focus on function, beauty, consumer and industry education, and lead generation.

 

 

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Roots Medicinals

LOGO & BRANDING

Full logo and brand identity design with custom art design. Original art work by Jennifer Manning.

 

 

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La Colline Organics

Brand Art Design

Brand Identity through custom art design and marketing implementation on over 15 organic produce items. Original art work by Jennifer Manning.

 

 

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Covilli Brand Organics

INFOGRAPHICS/SOCIAL MEDIA EDUCATORS

Design and execution of educational infographics for use on social media, covering various marketing topics and educational goals.

 

 

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Under the Mango Tree

BLOG

Full design and development of custom mango blog, geared toward consumers and industry stakeholders, offering news and information on all things mango.

 

 

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Earls Organic

CO-branding

Design and execution for co-branding efforts between Crespo Organic and Earls.

 

 

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Crespo Organics

KICK IT with Crespo!

Design (including custom logo) development and year-round execution of mango campaign, aimed at getting kids in the kitchen – eating and cooking with organic fruits and vegetables.

 

 

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Crespo Organic

SUMMER MANGO MANIA

Design, (including custom logo) development and seasonal execution of mango campaign, aimed at upping buyer purchases and consumer consumption at the peak of the Mexican season. Supported by POP materials and in-store culinary events.

 

 

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Crespo Organic

Infographic/Social Media Educators

Design and execution of educational infographics for use on social media, covering various consumer educational goals.

 

 

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Coliman Organic Bananas

Press Release & Copywriting

Full logo and brand identity design with custom art design. Original art work by Jennifer Manning.

 

 

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La Colline Organics

Recipe Templates

Recipe template design and execution, including original food photography for social media channels

 

 

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RCF Distributors

Educational Poster

Custom design and execution, including original photography, for a coveted specialty varietal of mango that the company distributes.

 

 

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Spinaca Farms

Interactive Online Pricelists

Design and function for daily changing pricelist directed toward clients’ produce buyer. Ease of behind the scenes execution was top priority.

 

 

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Corvill Brand Organics

BLOG WRITING

Custom writing for company blog with an objective to educate consumers and the produce industry on the company’s history, identity, mission and success.

 

 

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Coliman Organic Bananas

Single & Multi Topic Newsletter

Design and execution of company’s weekly newsletters tailored towards produce buyers and the general produce industry.

 

 

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Earls Organic

Brand guide

Created brand standards and style guide with a focus on colors and logo usage for co-branding efforts between Earl’s and Crespo.

 

 

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Covilli Brand Organics

Fact Sheet

Design and copy for a short succinct fact sheet featuring one of the company’s most important fair-trade impact projects.

 

 

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Crespo Organics

Commodity Education

Continued and year-round consumer education on all commodity topics of interest concerning mangoes. Supported virtually as well as in-store.

 

 

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Marketing | My Herbal Roots